The brings out the depth of the object, making the viewer visualize it in their head or if they were to be holding the object in their palms.
The above image correlates to TONE. The image uses different shades of tones to bring a three-dimensional environment to the viewer. Without adding the tone, it would seem just a flat pancake phone in the viewers mind. All the buttons would not seem like they can be pressed. In the image, the tone used for the buttons shows its a clear bubbly spherical shape that can be pressed because the dark tone beneath it shows its lifted from the surface of the phones body.
The above image correlates to TONE. The image uses different shades of tones to bring a three-dimensional environment to the viewer. Without adding the tone, it would seem just a flat pancake phone in the viewers mind. All the buttons would not seem like they can be pressed. In the image, the tone used for the buttons shows its a clear bubbly spherical shape that can be pressed because the dark tone beneath it shows its lifted from the surface of the phones body.
The above image follows the "SHAPE" from the Dondis Basic Elements.
Shape is presented as the thinnest flip phone available to the Japanese market.
The shape attracts consumers who want, in current times, a phone that does not bulge out from the pocket or look comparable to a brick when sitting in a meeting room with clients. Even the push button on the side of the phone is nearly flush with the body lines of the exterior shell of the phone.